SERVICE / 03

Written by someone who read the page — not a prompt.

Fewer, better pages, built around the questions your customers actually ask and the expertise you actually have. Every sentence is written or personally edited by your strategist, against a published standard you can hold us to.

This is the one service most exposed to AI-content-mill volume in this niche — which is exactly why the standard here is explicit, not implied.

A strategist reading a client's page on screen next to handwritten notes.

WHO IT'S FOR

  • Businesses whose current content is thin, generic, or reads like it was produced at volume.
  • Anyone specifically wary of paying agency rates for content that turns out to be AI output with keywords dropped in.
  • Teams with real expertise that isn't showing up on the page yet.

SIGNALS YOU NEED IT

  • Pages rank briefly, then plateau or slide back.
  • Your own team reads your website's copy and winces.
  • You've been sold "10 articles a month" and can't tell whether any of them are any good.
  • You know more about your product than your website does.

WHAT'S INCLUDED

The content standard, as a checklist you can hold us to.

  • Real content brief first

    Every page is written against a real content brief — the target question, the intended reader, and the structure — before a sentence is drafted.

  • The page is read, not guessed at

    The strategist assigned to your account reads the actual product, service, or page before writing about it.

  • Tools assist, humans write

    Research tools and first-pass structure aids are allowed; the final client-facing copy is human-written or human-edited, sentence by sentence.

  • Nothing invented

    No invented statistics, no invented claims, no quotes attributed to sources that weren't checked.

  • No spinning

    No spinning one article into ten near-duplicates to farm keyword variants.

  • Fewer, better pages

    Fewer, better pages over a high volume of thin ones — scope is set by what's worth writing, not by a monthly word-count quota.

Retainer, ongoing, min. 3 months

The published standard, made literal for the service where it matters most.

This is the content standard in Pillar 2, applied specifically to the work most exposed to AI-slop production in this whole industry. It isn't a general promise — it's the exact checklist above, applied to every page we write for you.

  • Your strategist reads the actual page/product/service before writing about it.
  • They personally write or edit every sentence that ships to your site.
  • Tools are used for research and structure — never for final client-facing copy.
  • Nothing ships with an invented statistic, quote, or claim.

PRICING

Pricing snapshot

€1,200

mo · MIN. 3 MONTHS

1
Book a free call

What changes the price: Number of pages/articles per month · Research depth required · Number of languages

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Frequently asked questions

Ask to see a content brief and a draft mid-process — the checklist above is the standard we work to, and it's designed to be checkable, not just claimed.

Research aggregation, first-pass technical crawls, and keyword/topic clustering. Drafting structure — briefs, outlines — can be tool-assisted; the sentences that ship are not.

It depends on research depth and length — we agree the scope and cadence before the retainer starts, and it's stated in your quote, not left vague.

Yes — German copy on this service is written by a fluent German speaker, not translated from an English draft.

Both, depending on the audit findings. Often the highest-impact work is fixing the pages you already have rather than adding new ones.

Start with the map, not the guesswork.